It's more than one way to go

AI agents & software that work in production.
Not in demos.

The model understands the language; the code makes the decision. AI agents, professional e-commerce, systems, and mobile apps — any idea, from zero to launch. From Cairo to the entire Arab market.

10+years in the Egyptian market — not born yesterday
150+businesses and brands we have worked with
0unguarded decisions in sensitive operations
AREgyptian Arabic as a first-class citizen, not a translation
Who we are

We know this market from the inside — a full decade in it.

90way started over 10 years ago and has served 150+ Egyptian businesses across digital marketing, content, motion graphics, and software.

Today we focus all of that force in one direction: software and AI systems — production AI agents, professional e-commerce, management systems, and mobile apps.

And the marketing expertise didn't disappear — it became our edge: we don't just build systems, we build systems that sell. We understand your customer's journey before writing a single line of code.

  • A full decade in the Egyptian and Arab market
  • 150+ businesses across 20+ different industries
  • Adnan — our first agent — is already live in production
  • Founder background: engineering + marketing + law
  • We ship and stay: operation, monitoring, improvement
Determinism by default

The model understands.
The code decides.

Pipeline

Deterministic validation before execution

Every request flows through classify → validate → route → confirm. The model never touches money or orders on its own.

Human-in-the-loop

Humans at the critical points

The agent knows its limits: ambiguous or sensitive cases hand off to a human instantly — with full context.

Evals

Systematic evals before launch

Not vibes — real Egyptian-dialect test suites measure accuracy before any agent meets your customer.

AI Agents

Our agents — ready, coming, and made to measure

Ready agents deployed in days, or a fully custom agent for your company's exact needs — we can build any AI agent.

Live in productionAdnanWhatsApp ordering agent for restaurants

Takes the order in Egyptian Arabic, deterministically validates it against your menu and prices, confirms with the customer, and hands it to the kitchen. Live with real orders.

Request a demo
Coming soonSondosDecision-ready competitive intelligence

An agent that monitors your competitors and your visibility across search and AI answers, delivering a periodic report you can read in minutes and act on.

Join the waitlist
Three ways to go

Three ways. One destination.

01

AI Agents

Ready-made (Adnan, Sondos) deployed in 7–14 days, or fully custom to your company's needs — production-grade code, not off-the-shelf tools, with deterministic checks at every sensitive step.

WhatsAppVoiceWeb chatCRM/ERPArabic-first
02

E-commerce, Web & Systems

Professional e-commerce with payments, shipping, and inventory; fast SEO-ready websites; and management systems and ERPs tailored to your operations — every delivery ships with an agent inside.

E-commercePayment gatewaysERPDashboardsSEO-ready
03

Mobile Apps — any idea

Got an app idea? We take it from zero to the store: iOS and Android, UX design, full backend, and launch. Any idea, whatever it is — we sit with you and turn it into a real product.

iOSAndroidFlutter / React NativeUXZero → Launch
A decade of trust

A track record that speaks for us

10+years in the market
150+businesses & brands
20+industries served
1agent live in production — more coming
ميجاوات للأرضياتسلسلة مطاعم الأغاحلويات كنفنديأمينو ثيرابينجادا إيجيبتنادي تحيا مصرالشركة المصرية لتصنيع الحديدالهندسية للصناعات الدوائيةالنسر العربي للنقل الدوليأكاديمية السباحة الألمانيةالمؤسسة الدولية للدراسات والتدريبشركة الحياة للأجهزة الطبيةفيجا جروب تيكنولوجيDash Capitalايكون سيتي العقاريةهوم كونسبت للتسويق العقاريشركة الشروق للمقاولات العامةمجوهرات سان جوزيفرويال جرين تكنولوجيسيراميك الحسينمصنع الأمير للملابس الجاهزةمعارض المغربي للمراتب والمفروشاتعيادات نيو لايفShare AgencyM Travel

A sample of our partners across a full decade — in marketing, content, motion graphics, and software. Today we build agents and systems for this same market.

From idea to production

A clear path from day one

STEP 01

Assess

A free session to understand your business and find the highest-value build — no obligation.

STEP 02

Blueprint

An itemized proposal: scope, price, timeline, and success metrics.

STEP 03

Ship

Build + test + deploy: 7–14 days for ready agents, and a clear timeline for every custom project.

STEP 04

Operate

Continuous monitoring, periodic reports, and improvement — the system gets better every month.

Ready? There's more than one way —
let's find yours.

A free assessment session on WhatsApp — no obligation.

Message us on WhatsApp